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Hold 3 · Natural shine

Defined curls

Curl you can actually see. Not frizz, not glued down.

The look

Your hair is already curly. The job is making the curl show: each one keeping its own shape instead of merging with its neighbours into one cloud. Most products kill frizz by flattening the curl, and then you’ve lost the thing you wanted.

Why this product

The Argan wax. Hold 3, and that’s deliberate: a curl has to keep moving, and anything stronger locks it shut. Argan oil is light enough to go into the strand instead of sitting on top, so it softens coarse curl and adds shine without the weight that drops it.

Step by step

  1. On wet hair. This is the only one on the list that genuinely goes on wet.
  2. A small amount, warmed until it turns to oil in your hands.
  3. Scrunch the lengths up toward your scalp with your palm. No comb.
  4. Air-dry and leave it alone. Touching curls while they dry is how you get frizz.

What to avoid

The comb and the rough towel. A comb pulls the curl apart, a towel roughs it into frizz. Dry it with a cotton t-shirt.

What we do not have

The curl cream, the curl foam and the leave-in are all still in production. This wax seals in the water your hair already has rather than adding any, so it has to go on wet.

Common questions

What does a defined curls actually look like?
Your hair is already curly. The job is making the curl show: each one keeping its own shape instead of merging with its neighbours into one cloud. Most products kill frizz by flattening the curl, and then you’ve lost the thing you wanted.
Which product gets me a defined curls?
The Argan wax. Hold 3, and that’s deliberate: a curl has to keep moving, and anything stronger locks it shut. Argan oil is light enough to go into the strand instead of sitting on top, so it softens coarse curl and adds shine without the weight that drops it. From the range: Premium Wax Argan.
What should I avoid with a defined curls?
The comb and the rough towel. A comb pulls the curl apart, a towel roughs it into frizz. Dry it with a cotton t-shirt.

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